Course Description

Feel stuck as “just an assistant”? It can be pretty crap day in and day out to feel like you’re not up-leveling your business or your life. You might even feel like just a cog in the machine rather than a valuable member of someone’s external team. You feel like you’re wasting your potential and not making a difference. You’re sick of feeling like an isolated cell rather than part of a community.

I get it. I’ve been there. And it’s part of the reason I leaped out and started my own business.

Like you, I wanted to not only be a valued member of a team, but I craved autonomy to make decisions and execute plans. I needed to use my creativity to bring ideas to life.

You’d like to be a valuable member of someone’s team who has authority to make decisions and execute plans. You’d like to use your creativity a bit to bring ideas to life. You’d like stable, long term clients who value you and provide recognition for the work that you do.

At the end of this program, you’ll be fully equipped to deliver 3 different packages to clients varying from $500 per month to $1000 per month with the potential to grow beyond this with more clients.

These packages have been already put together and priced for you and include repurposing content into blogs, newsletters, social media and more. And I’ll show you the most efficient way to execute them.

So, what do you get in this program? I’m so glad you asked!

Getting a good look at what we do - Week 1

Get yo’ telescope. Let’s look at this sucker.


This week we’re covering the basics. We’ll be diving into exactly what a content manager does, an overview of the 3 packages you’ll be able to deliver at the end of this training, the content management model, the categories of tools we use, and introduction to Asana + Asana templates you can use.

Principles of content and workflows - Week 2

Let’s get practical. Practical! I wanna get practical. Oh oooh!

This week we look at the principles of efficient content creation, content types, and the repurposing pyramid.

Managing blogs and newsletters - Week 3

A voyage into written content. To boldly go where… many people have gone before. But now you get to be the Captain.

Week 3 is your introduction to blogs/articles and newsletters. I’ll show you how to repurpose content into these formats and how to deliver them on various platforms.

You’ll have some homework from this week too. Don’t say I didn’t warn you!

Managing social media content distribution - Week 4

Let’s get social!

We dive into repurposing for social media including creating sexy images in Canva. You’ll get some rules of thumb to follow as well as tips on batching for success. 

Handling audio and podcasts part 1 - Week 5

This week is all about introducing you to the world of podcasts and audio. We look at what a podcast is and how to help your clients plan a new podcast from scratch!

Handling audio and podcasts part 2 - Week 6


Can you hear me?

This week we dive into audio editing on Audacity, basics of podcast editing, and tour around a podcast host!

Workshopping and getting help - Week 7

Hollaaaaa!

Now you’ve been with your clients for at least a week, you probably have come across some things you need help with.

Week 7 is directed by you wonderful people. Let’s see what you’ve been given to work on and how we can help you manage and repurpose it.

Handling short video - Week 8

Introduction to video editing we'll cover the principles of video editing. #sadpanda.

BUT! You get 4 x 15 minute emergency calls and Facebook support.


In addition to all that you get

Steak knives. No. No Steak knives. Soz.

Templates

  • Asana workflows
  • Expectations document template
  • Client contract template

Support calls

  • 4 X 15 minute check in calls for Weeks 9-12
  • Facebook group support

FAQs

Far Away Quolls or Frequently Asked Questions.


What are the packages I’ll able to deliver?


Package 1
Package 2
Package 3
Weekly blog posts
Weekly social media posts (10 across 2-3 platforms)
Weekly newsletters
Uploading weekly audio / video, but not editing
As per Package 1
Plus weekly audio or video editing
As per Package 1
Plus weekly audio editing
Plus weekly video editing
$500/month plus GST if applicable
$800/month plus GST if applicable
$1000/month plus GST if applicable


What if the client wants me to do more than the package?

You need to negotiate with them what is fair compensation for your time and skills. Basically, if they love you and want you to do more, you have even more earning potential. The packages provided are meant to be a basic overview.

Ready? Let’s go!

Content Manager Extraordinaire!

Stevie Schafer

Stevie is an enthusiastic content manager and producer with passion for creating and delivering awesome content across a variety of platforms. She's worked with several businesses including Share Your Passion and The Australian Writers Centre to help them deliver their content.

Course curriculum

  • 1

    Welcome to From Assistant to Content Manager

    • Welcome to From Assistant to Content Manager

    • Who am I?

    • Course outline

    • Getting the most out of this course

    • Welcome to the Program

  • 2

    1. Getting a good look at what we do

    • Week 1 Outline

    • Workbook for Week 1

    • CM1-01 Welcome to Module 1

    • CM1-02 Assistants and Managers

    • CM1-03 Your Why and the Packages

    • CM1-04 Content Management Model

    • CM1-05 Mindset and Zone of Genius

    • CM1-06 Systems Overview

    • CM1-07 Introduction to Asana

    • Week 1 Quiz

    • Week 1 Survey

  • 3

    2. Principles of content and workflows

    • Week 2 Outline

    • Workbook for Week 2

    • CM2-01 Introduction to Week 1

    • CM2-02 Goals and Strategies

    • CM2-03 Product Funnel Overview

    • CM2-04 Content Types Overview

    • CM2-05 Principles of Efficient Content Creation

    • CM2-06 Repurposing Pyramid

    • CM2-07 Editorial Calendars

    • CM2-08 Content Libraries

    • Week 2 Quiz

  • 4

    3. Managing blogs and newsletters

    • Week 3 Outline

    • Week 3 Workbook

    • Welcome to Week 3

    • Repurposing into a blog post

    • Repurposing into newsletters

    • Uploading the blog post to wordpress

    • Uploading a newsletter into Active Campaign

    • Uploading a newsletter into MailChimp

    • Wrap Up and Homework

  • 5

    4. Managing social media content distribution

    • Week 4 Outline

    • Week 4 Workbook

    • Introduction to Week 4

    • Overview of Platforms

    • Quick Overview of Facebook

    • LinkedIn, Twitter, and Instagram

    • Hootsuite and Buffer

    • Repurposing into Social Media

    • Onboarding!

    • Client Agreements

  • 6

    5. Handling audio and podcasts part 1

    • Week 5 Outline

    • Week 5 Workbook

    • CM5-01 Introduction to audio and podcasts

    • CM5-02 The audio content cycle overview

    • CM5-03 - Planning a new podcast

    • Podcast Planning Template

    • CM5-04 - Voice post production principles

    • CM5-05 Tools

  • 7

    6. Handling audio and podcasts part 2

    • Week 6 Outline

    • Week 6 Workbook

    • CM6-06

    • CM6-07

    • CM6_08

    • CM6-09

    • CM6-10

    • CM6-11

    • CM6-12

  • 8

    7. Workshopping and getting help

    • Week 7 Outline

  • 9

    8. Handling short video

    • Week 8 Outline

    • CM8-01 Introduction

    • CM8-01 Introduction

    • CM8-02 The Rise of Video Content

    • CM8-02 Rise of Video Content

    • CM8-03 Organising Video Content

    • CM8-03 Oganising Video Content

    • CM8-04 Video Storage Options

    • CM8-04 Video Storage Options

    • CM8-05 Video Editing Basics

    • CM8-05 Video Editing Basics

    • CM8-06 Publishing and Delivery

    • CM8-06 Publishing Delivery

    • Thank You!